Pre-Design Planning Package

Avoid costly design mistakes

For teams preparing to move into architecture, competitions, or funding conversations.

The Pre-Design Planning Package is a structured, time‑bound engagement that turns early ideas, instincts, and constraints into a clear, usable foundation for design.

Instead of jumping into drawings too early, we help you slow down just enough to make the right decisions - once.

How this helps you

Teams who complete this package typically experience:

• Faster, more focused design phases

• Clearer communication with architects and consultants

• Fewer revisions and costly redesigns

• Stronger confidence in early decisions

• Better alignment between business goals and design outcomes

In short: less chaos later.

Who this is for

This package is designed for:

• Hospitality founders and operators planning a new build or major renovation

• Teams preparing to brief architects or consultants

• Projects entering competitions, feasibility studies, or funding discussions

• Founder-led teams who want clarity before committing time and capital

If you’re asking “Are we thinking about the right things?” - this is for you.

What we help you define

We work with you to clearly articulate:

• Project intent
  What this project is really trying to achieve - beyond aesthetics

• Key spatial and operational priorities
  What must work flawlessly for the business, guests, and team

• Site considerations
  Climate, access, context, constraints, and latent opportunities

• Constraints & opportunities
  Budget, phasing, regulations, timelines, and non‑negotiables

• Decision boundaries for the design phase
  What is fixed, what is flexible, and where creativity should be focused

This ensures the design phase starts with alignment - not guesswork.

What you receive

1. The Hospitality Design Framework (100+ page PDF)

Our comprehensive framework that covers:

• Hospitality business fundamentals

• Spatial thinking for operations, guests, and staff

• Common blind spots that derail projects later

• Decision‑making lenses used by experienced hospitality teams

This becomes your reference manual throughout the project.

2. Two 60‑minute consultation calls

• Call 1 - Discovery & Direction
  We understand your vision, constraints, site, and ambitions. We ask the uncomfortable questions early.

• Call 2 - Review & Refinement
  We walk through your pre‑design document together, clarify decisions, and answer specific questions before you move forward.

These are strategic conversations tailored to your project.

3. A custom Pre‑Design Planning Document

You receive a concise, structured planning document that includes:

• Project intent and positioning

• Business and operational priorities

• Site and context considerations

• Design constraints and opportunity areas

• Clear guidance for the next design phase

This document can be used to:

• Brief architects and consultants

• Align internal teams and partners

• Support competitions or funding conversations

• Reduce friction, redesign, and misalignment later

How the process works

1. Kick‑off & discovery call
   We understand your project, goals, and constraints

2. Independent analysis & synthesis
   We translate early thinking into structured clarity

3. Draft pre‑design planning document
   Clear, usable, and decision‑ready

4. Review call & refinement
   We walk through it together and answer specific questions

5. Final delivery
   You move into design with confidence

Turnaround time: Between one to two weeks.

Vanessa Zwick & Lakshman Badami

eco-architects & Founders of Kartofl studio

About the authors

This package is developed by Kartofl Studio, an architecture and design practice working closely with hospitality projects in India and beyond.

Our work sits at the intersection of:

• Design

• Operations

• Sustainability

• Business clarity

This personal guidance distills the thinking we use internally - now made accessible to teams.

You don’t need to know everything about hospitality design.

You just need to know what to decide, when to decide it, and why it matters.

Investment

₹1,50,000

Includes:

• Hospitality Design Framework (100+ page PDF)

• 2 × 60‑minute strategic consultation calls

• Tailored Pre‑Design Planning Document

• Personal guidance and answers to project‑specific questions

Is this right for you?

This package is ideal if:

• You’re not ready for full architectural design yet

• You want to avoid expensive mistakes later

• You are willing to spend one week now to save time later

• You want architects to respond to a clear and strong brief

If you already have finalized drawings, this may be too early‑stage.

What to do next

If you’re still early and want to think more clearly before committing to design, this package is usually where we step in.

You don’t need to have everything figured out. You do need to be willing to slow down and ask the right questions.

If this resonates, you can reach out to explore whether this is the right fit for your project.